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‘Press Releases Aren’t Effective, Unless Used Wisely’- Claim News Release Strategists at PRBDPremium PR

Press Releases, although a great tool to garner interest to your site, aren’t effective unless used wisely.
Nagercoil, TamilNadu, India ( 01/06/2011
How many times have you come across words like ‘breakthrough’, ‘leader’, ‘leading’, award-winning’, ‘state-of-the-art’, ’exclusive’ in a press release and just skipped the whole thing even without reading it? Probably 9 out of 10! While it’s true that press releases are a great medium to get news and views across customers, businesses often overuse or abuse this medium thus driving people away from their content and product. So what constitutes a great press release? Read on to know!

“A good press release is all about good content. Good content doesn’t necessarily mean a keyword rich content. A perfect news release incorporates important elements like Who, Why, Where, What and finally How. Try and slip in as many elements as you can in the headline itself,” says Mr. Amarnath, a news release strategist at PRBD, a news wire site that offers press release distribution services, where businesses get to submit free press release.

Speaking of headlines, it’s important to have a killer headline that’s sure to grab the viewer’s attention. But then again, as earlier said, try and avoid using clichés like the one’s mentioned above. PR editors hate it when businesses brag about themselves. Sales pages that are cleverly disguised as press releases are sure to be thrown out. Even if you manage to get your press release published, it’s difficult to grab the reader’s attention.

“Make sure that the press release provides the reader with an action opportunity. Customers aren’t interested in reading announcements unless it’s of use to them. Free trials, special offers, white paper downloads, newsletters, webinars are all great ideas to engage the reader’s attention. It’s advisable to use these words, than to use clichés that sound pompous,” adds, Mr. Amarnath.

“At PRBD, when businesses submit press release, we make sure that the news gets straight to popular search engines like Google, Yahoo and Bing. The story is sure to be published in news sites like Google and Yahoo News. The press release is sure to be lapped up search engines, because of our search engine friendly releases. With so much exposure, it makes sense to write press releases that are newsworthy, rather than waste online space through dull and drab press releases.”

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